VP of Sales and General Manager for North America
acrolinx develops technology for Information Quality Management. Their flagship product acrolinx IQ is an enterprise system that promotes quality and efficiency during content development and gives writers access to best practice writing standards, terminology and intelligent reuse of existing content. The tools provided by acrolinx IQ improve productivity, decrease localization costs and accelerate time to market. Tony Ehrens, Vice President of Sales and General Manager for North America, was not new to CustomerCentric Selling® (CCS®) when he approached Co-founder Gary Walker for assistance in reaching his business objectives for acrolinx. Tony has extensive entrepreneurial experience and had successfully implemented the CustomerCentric Selling® methodology at Red Dot Solutions prior to joining acrolinx. At Red Dot, Tony was able to achieve record sales performance that helped significantly grow the business using the CCS® sales process. His goal was to improve sales performance and increase revenue.
Some of the difficulties Tony expressed were:
After a careful analysis of the sales organization and its current performance, Tony concluded he needed to build the framework for acrolinx's success by providing his team with the following capabilities:
CustomerCentric Selling® is providing acrolinx with all of these capabilities to better meet their revenue and business goals and ultimately, drive sales.
"CustomerCentric Selling® (CCS™) is a great foundation for establishing a single language and process that the entire organization can follow, from the executive level to sales and marketing. I strongly believe and stand by the CCS™ methodology which has worked for me before and is why I've chosen it again now. Simply put, CCS™ works."
--Tony Ehrens, General Manager and VP of Sales for North America, acrolinx
acrolinx develops technology for Information Quality Management. Their flagship product acrolinx IQ is an enterprise system that promotes quality and efficiency during content development. acrolinx IQ gives writers access to best practice writing standards, terminology and intelligent reuse of existing content. The tools provided by acrolinx IQ improve productivity, decrease localization costs and accelerate time to market. Companies including Adobe, Cisco, IBM, Philips, Siemens and many more, rely on acrolinx IQ for managing information quality.For more information, please visit: http://www.acrolinx.com/
About CustomerCentric Selling®
CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts. CustomerCentric Selling® is regularly named to the Top Sales Training Companies list. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. For more information, visit www.customercentric.com, or call Jill Perez at +1.800.993.1228, ext 706.