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Sales Training Success: CCS™ Helps Ixonos

Category: Sales Training  |  Permalink

Published: Monday, September 12, 2011

Sales Training Success: CustomerCentric Selling® methodology helps Ixonos improve sales forecasting accuracy and pipeline management.

Business Problem
In 2005, Ixonos first enlisted the help of Petteri Laine, CustomerCentric Selling® Business Partner based in Finland, to evaluate their challenges and define the sales process that would best address those challenges and help them achieve their sales and business goals. Ixonos' main challenge was finding a way to improve sales performance that would drive greater revenue results for the company.

The CustomerCentric Selling® Solution
The most significant result has been in the accuracy of forecasting compared to where it was several years back. Before the CustomerCentric Selling® methodology was implemented, forecasting accuracy would either be up or down 20 percent from the actual, whereas now it is within just a few percentage points of accuracy.

In applying the CustomerCentric Selling® approach, Ixonos' sales organization is now able to improve resource planning with an optimized impact on day-to-day sales management, while the sales force has a common set of tools within the defined process to help them better manage opportunities. In taking this customer-centric approach, Ixonos sales staff has greatly improved forecasting accuracy and significantly streamlined pipeline management, all of which has positively impacted Ixonos' revenue performance.

sales training 

Since Ixonos' CustomerCentric Selling® implementation, there are clear differences in the performance of the salespeople who are following the process as compared to those who are not following the process. Those following the customer-centric sales process consistently achieve improved and more precise, internal communication with sales management, sales teams and other resources, since the whole of the organization has a common language to work from within the CustomerCentric Selling® foundational structure.

"I highly recommend CustomerCentric Selling® to anyone looking to improve sales performance. CustomerCentric Selling® has true sales professionals who have developed effective sales processes for us through their well-versed knowledge about new trends and keen ability to transfer ideas to the trainees. I continue to engage Petteri and CustomerCentric Selling® with our organization because of the many outstanding results achieved since our initial implementation."

--Timo Aittoniemi, Director of Business Solutions Unit for Ixonos

More information about Ixonos can be found at

If you have questions about this client, please contact Petteri Laine at  

Benefits to Ixonos:

  • Greatly improved forecasting accuracy
  • Improved resource planning
  • Optimized impact on day-to-day sales management
  • Common set of tools and language
  • Streamlined pipeline management
  • Improved internal communication
Read more sales training success stories in our Customer Showcase.
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