Sales Training Press Release
For Immediate Release
Media Contact:
Jill Perez
Marketing, CustomerCentric Selling®
jperez@customercentric.com
+1.800.993.1228, ext. 706
Customer Centric Selling® Announces Independent Assessment of Its Sales Training Effectiveness
Third-Party Evaluation Reflects CustomerCentric Selling's® Commitment to Client Satisfaction
Atlanta, GA, March 2, 2011 - CustomerCentric Selling® (CCS™), a proven methodology for predictably improving revenue growth and sales performance, recently completed a thorough assessment of its capabilities conducted by ES Research Group, Inc. (ESR), a sales training research and advisory firm. CustomerCentric Selling® sought the evaluation to acquire unbiased, candid feedback on its strengths and challenges as a sales training provider.
According to John Holland, CustomerCentric Selling® Co-founder and Co-author, the ESR evaluation is part of CustomerCentric Selling's® commitment to providing superior sales training that delivers measurable, long-term results. Mr. Holland states, "We are honored to be evaluated and profiled by the ES Research Group (ESR), and firmly believe in value of the information provided by ESR for those in our industry who are seeking a trusted and reliable source of unbiased information."
ESR is the only company to offer independent, methodology-based evaluations of sales training providers. In 2006, it began publishing an annual Vendor Guide that initially provided assessments of 15 leading sales training companies. The popularity of the Vendor Guide indicated a demand for in-depth, impartial research and evaluations of sales training providers. ESR responded by dramatically expanding the number of companies reviewed, the depth of analysis of each company, and the options available to purchase the reports.
ESR analysts use the results of probing questionnaires completed by sales training providers, contacts with executives who have hired the training providers, responses from client sales training RFPs, and ongoing interviews among their wide network of informed sources to write an initial report of a sales training company. Profiled sales training providers have an opportunity to review the report and correct factual errors before an assessment is published. Assessments are regularly updated and refined to accommodate changing information.
"Money is often wasted because companies select sales training providers that are not the right match for them. Through ESR's in-depth research and extensive knowledge of the sales training marketplace, we are able to help companies make informed sales training decisions that result in measurable improvements in sales performance," says Dave Stein, founder and CEO of ESR.
ES Research Group's sales training provider assessments are available for a fee on an a la carte or subscription basis. An annual subscription entitles the user to complete access to all research and reports issued by ESR or individual company reports are available starting at $95.00. For more information, visit the company's website at www.esresearch.com
About CustomerCentric Selling®
CustomerCentric Selling® (CCS™) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS™ helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.
CustomerCentric Selling® has been named to Training Industry's list of Top Sales Methodology Training Companies for 2009 and 2010 and also made Selling Power's Top 10 Sales Process Companies list. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS™ worldwide. For more information, visit www.customercentric.com, email Jill Perez jperez(at)customercentric(dot)com or call +1.800.993.1228, ext 706.
About ES Research Group, Inc.
Based in West Tisbury, MA, ES Research Group (ESR) is a business advisory firm that helps companies evaluate, select, implement and measure their sales performance improvement programs. ESR offers a range of analytic and assessment reports, teleconferences and advisory services. ESR is the only source for independent research and advice on sales performance improvement programs and the companies that provide them. Visit www.esresearch.com.
# # #
