Sales Training Press Release
For Immediate Release
Media Contact:Jill Perez
Marketing, CustomerCentric Selling®
jperez@customercentric.com
+1.800.993.1228, ext. 706
CustomerCentric Selling® Announces Publication of a Highly Anticipated Thought Leadership Book
"Rethinking the Sales Cycle" Released and Published by McGraw-Hill
Atlanta, GA, January 13, 2010 - CustomerCentric Selling® (CCS)(www.customercentric.com), a proven methodology for improving revenue growth and sales performance, today announced the release of Rethinking the Sales Cycle, a breakthrough business book now available for purchase through three major retailers: Amazon, Borders and Barnes & Noble.
Rethinking the Sales Cycle is co-authored by CCS Co-founder, John R. Holland, and CCS CEO, Tim Young. A foreword was authored by best selling author Neil Rackham, who also authored SPIN Selling. Rethinking the Sales Cycle walks readers through the new world of selling in today's competitive environment where the buyer is more informed than ever, thanks to the Internet and social media, and therefore in greater control of the selling process. Nevertheless, few companies have adjusted to the reality of how buyer's buy in recent years, which leaves their sales teams at a significant disadvantage. Buyers have years of pent-up frustration with "being sold" and resent being manipulated, taken advantage of or outright lied to. As a result, buyers are instinctively distrustful of sellers that fail to rise above the stereotype. Rethinking the Sales Cycle urges vendors to understand that buyers want to buy - not be sold. It also lays out a plan of how companies can use sales process as a sustainable, competitive advantage to consistently outperform competitors.
Tim Young, CustomerCentric Selling® CEO, states, "The release of this book presents thought-provoking insight into not only how selling how changed, but also how sellers must adjust their approach to better connect with today's savvy buyer. We're very proud of this book, the new concepts revealed in it and are excited to share it with everyone interested in improving sales success and, just as importantly, the buying experience."
To read more about Rethinking the Sales Cycle or to purchase copies, please visit: http://www.customercentric.com/browse-23500/Rethinking-The-Sales-Cycle.html
For more information about CustomerCentric Selling®, please visit: www.customercentric.com
About CustomerCentric Selling®
CustomerCentric Selling® (CCS) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.
In addition to Integrity Data, major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS worldwide. CustomerCentric Selling® was named Top Sales Training Methodology Company for 2009 by Training Industry and made Selling Power's Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit www.customercentric.com, or call Jill Perez at +1.800.993.1228, ext. 706.
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