Sales Training Press Release
For Immediate Release
Media Contact:Jill Perez
Marketing, CustomerCentric Selling®
jperez@customercentric.com
+1.800.993.1228, ext. 706
CustomerCentric Selling® Announces Publication of CustomerCentric Selling® Second Edition
Released and Published by McGraw-Hill, "CustomerCentric Selling® Second Edition" Reveals Fresh Concepts and Insight for Sales Professionals Everywhere
Atlanta, GA, January 20, 2010 - CustomerCentric Selling® (CCS)(www.customercentric.com), a proven methodology for improving revenue growth and sales performance, today announced the release of CustomerCentric Selling® Second Edition, now available for purchase through three major retailers: Amazon, Borders and Barnes & Noble.
CustomerCentric Selling® Second Edition is co-authored by CCS Co-founders, John R. Holland, Frank Visgatis, and Mike Bosworth. When initially released in 2003, the first CustomerCentric Selling® book provided a new approach focused on empowering people to buy rather than selling them. Since that time, the Internet, initially embraced by vendors, has allowed buyers to research offerings, determine requirements and even create short lists of vendors prior to talking to a salesperson. Buying experiences that start electronically have become the rule rather than the exception. CustomerCentric Selling® Second Edition takes a fresh approach to understanding that in allowing people to buy versus being sold means that vendors will have to redefine their views of selling.
Tim Young, CustomerCentric Selling® CEO, states, "The release of CustomerCentric Selling® Second Edition supports the fact that selling in today's environment has greatly evolved, forcing sellers to take another look at how their sales approach needs to change in order to better communicate with the savvy buyer."
To read more about CustomerCentric Selling® 2nd Edition or to purchase copies, please visit: http://www.customercentric.com/browse-23502/Customercentric-Selling---Second-Edition.html
For more information about CustomerCentric Selling®, please visit: www.customercentric.com
About CustomerCentric Selling®
CustomerCentric Selling® (CCS) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.
In addition to Integrity Data, major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS worldwide. CustomerCentric Selling® was named Top Sales Training Methodology Company for 2009 by Training Industry and made Selling Power's Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit www.customercentric.com, or call Jill Perez at +1.800.993.1228, ext. 706.
###
