Sales Training Success: CustomerCentric Selling® arms the Eqecat salesforce with the skills and power needed to improve sales performance.

Business Problem
Before working with CustomerCentric Selling®, Eqecat's goals were to:

• Standardize all sales and marketing practices.
• Increase their win percentage by emphasizing value and meaningful differentiation versus competitors who mainly rely upon market position advantages.
• Differentiate by the way they sell, as well as by the product solutions they offer.
• Enable their sales people to call more effectively and comfortably above the line.

The reasons they weren't able to achieve their goals was that the company recognized that its sales force was being reactive, rather than in control of the sales process. The sales team was selling their features first. Bob Healy, VP of Sales, said, "Previously, we would jump at the opportunity to rush in for a command performance of a hundred PowerPoint slides and a demo, with little success." Too often, the sales people spent all of their time with below the line people, immersed in technical details, only to be disappointed when decisions made at higher levels favored market share leaders.

The CustomerCentric Selling® Solution
Working with CustomerCentric Selling®, the capabilities Eqecat defined were:

• The ability for sales, technical support and sales management to identify client needs/goals and subsequently link the goals to EQECAT solutions.
• To enable them to diagnose the needs rather than shot-gunning solutions.
• The ability to get access to power and gain commitment.
• Re-engineer their sales messaging to be business-value oriented rather than technically focused.

CustomerCentric Selling® provided them with these capabilities in a sales training workshop.

The results Eqecat achieved included:

• Within days of the training, one salesperson explored the client goals and was introduced to power.
• Another salesperson was able to re-engineer a client solution vision and won the account.
• Another salesperson was able to diagnose a situation where the decision was already made and avoided significant time wasted as the 'Silver Medalist' vendor.
• Another salesperson got access to the Decision Maker, negotiated a Sequence of Events and closed 40% of his quota within three months.

"This process enables us to more effectively qualify the prospect and discover a winning strategy, rather than prematurely carpet bomb the client with features, hoping something will get their interest. We are more successful getting access to power as part of the process of understanding their goals. Also, using the concept of the Sequence of Events is enabling us to better control the sales process and avoid shortcuts that potentially jeopardize the outcome."

--Bob Healy, VP of Sales for Eqecat

 

More information on Eqecat can be found at www.eqecat.com

If you have questions about this client, please contact Fred Hodgson at fhodgson@customercentric.com  

Benefits to Eqecat:

• Salespeople armed with powerful skills to better connect with prospects in understanding their pains and diagnosing their needs
• Improved awareness of when to pull out of an opportunity when placed in a "B or C column"
• Salesperson achieved 40% of quota within three months of training