Sales Training Success: CCS™ Helps Free & Clear Boost Pipeline by 76% and Close 150% in Annualized Sales
Published: Monday, August 08, 2011
Sales Training Success: CustomerCentric Selling® helps Free & Clear increase their pipeline by 76% and close 150% more in annualized sales.
The reasons they weren't able to achieve their goals was that the company recognized that its sales force was being reactive, rather than in control of the sales process. The sales team was selling their features first. The VP of Sales had said, "Previously, we would jump at the opportunity to rush in for a command performance of a hundred PowerPoint slides and a demo, with little success." Too often, the sales people spent all of their time with below the line people, immersed in technical details, only to be disappointed when decisions made at higher levels favored market share leaders.
The CustomerCentric Selling® Solution
CustomerCentric Selling® provided F&C with these capabilities.
After conducting a customized CustomerCentric Selling® sales training workshop, Pat Dougherty (the CustomerCentric Selling® Business Partner) worked with the VP of Sales for F&C to measure the results, which included:
"I had hired a group of very seasoned and professional sales executives. However, even they benefited from the CCS™ workshop. There is always room to improve performance and be reminded of the right way to sell. Pat was able to connect well with my staff and clearly articulate new strategies for effective selling."
--Former VP of Sales for Free & Clear
More information on Free & Clear can be found at www.freeclear.com
If you have questions about this client, please contact Pat Dougherty at email@example.com
Benefits to Free & Clear (F&C):
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