Sales Training Success: CustomerCentric Selling® Enables NorthEast Electrical Distributors to Increase Sales, Improve the Win Rate and Seize Control of Market Share

NorthEast Electrical Adopts the CustomerCentric Selling® Sales Methodology to Greatly Improve Sales Performance and Achieve Sustainable Sales Growth

Atlanta, GA, March 14, 2011 - CustomerCentric Selling® (CCS™), a proven methodology for predictably improving revenue growth and sales performance, today announced the notable success of another of its clients, NorthEast Electrical, in implementing the CustomerCentric Selling® methodology. NorthEast Electrical successfully adopted the CCS™ sales process to achieve their goals and address their needs for optimal results and benefits already witnessed from using the CustomerCentric Selling® sales methodology.

Shawn Mumma, Vice President of Sales, NorthEast Electrical Distributors, states, "If a business wants to see improved sales performance, employing CustomerCentric Selling® with a very disciplined implementation and planned reinforcement over a multi-year period of time will most definitely deliver sustained improvement in sales, gross profits, and customer loyalty."

NorthEast Electrical chose CustomerCentric Selling® due to how well the sales methodology supports the value-based selling approach needed, the intuitive and simple sales process that all salespeople can easily learn and follow, in addition to a high recommendation by a key supplier who had firsthand experience with CustomerCentric Selling®.

Sharon Parker, CustomerCentric Selling® Business Partner who worked with NorthEast Electrical, states, "I'm very happy with how well Shawn and his team have leveraged the CustomerCentric Selling® methodology within their organization. Given their current success rate, the sustainable growth is tremendous and promises to continue exceeding expectations for many years to come."

Read the complete NorthEast Electrical case study by visiting: http://www.customercentric.com/browse-59942/NorthEastElectrical.html