About CustomerCentric Selling®
Legacy in IT sales training
Since 2002, CustomerCentric Systems® has specialized in IT sales training. We helped information technology companies define and implement their organizational sales process, from market awareness to sales techniques to sales improvement and, ultimately, success. Along the way, we learned that our model was transferable to many other industries—high-tech and low-tech—as well.
Companies with challenging selling environments
This competitive marketplace is characterized by products or services with the following characteristics:
- hard to describe and explain
- intangible
- long sell cycles
- sold to committees
- perceived as expensive
- viewed as being difficult to sell
In these situations, conventional sales techniques not only don't help, they may actually prevent the sales organization from achieving its revenue and performance goals. Our sales training program is based on the following belief: Only through a top-down company's commitment to defining a repeatable, scalable sales process and training the sales organization will they enjoy substantial sales improvement. How do we define sales improvement? Decreased time from new hire to first sale; shortened sell cycles; fewer losses to "no decisions"; and reduced cost of sales.
Why CustomerCentric Systems®?
Our team members know what it takes to be successful in difficult selling environments because they have been there. Each one is a seasoned sales and marketing executive from a high technology software, hardware and/or service company who have mastered our sales techniques and successfully implemented them according to a defined sales methodology.
With affiliates located throughout the United States, Mexico, Brazil, the Pacific Rim and Europe, CustomerCentric Systems® is uniquely positioned to help its clients meet the demands of a global economy. For more information on CustomerCentric Systems® please view our fact sheet.
Leadership Team

